Product management roles after MBA focus on the strategic planning, product development, and marketing of a particular product or service. The product manager is responsible for understanding customer needs, developing a strategy to meet these needs, and then executing the plan to ensure the successful launch of the product or service in the market. Product…
Category: Product Management
What are use cases? How can writing use cases help build better products?
What are use cases? Are they helpful in building better products? What are use cases? If you have this question, read this article. Hope you find it helpful. When a product manager starts working on a new product, very often he ignores the users and their use cases. He thinks more about the feature –…
5 Steps to product improvement
Product Improvement and Product Management go Hand in Hand Why the title – Product improvement and Product management go hand in hand? Product management is not only about creating new products and features. It is also about improving the existing products. Product Managers do take the pain of understanding numbers and metrics to figure out…
Top 5 Best Books to Crack Product Management Interview (2023)
What are the best books for product management interviews? My top 5 books for product management interviews are summarized in case you do want to check them out quickly: Top 5 Best Books to Crack Product Management Interview in 2023 Top 5 Best Books to Crack Product Management Interview – Sounds interesting? Hello, we are…
Assisted Conversion in Google Analytics
Assisted Conversion in Google Analytics – What is the significance? Assisted conversion in Google analytics has always confused digital marketers. Akhil is a digital marketing manager in a mid-scale e-Commerce store based out of Bangalore. Two questions that always occupy a substantial space in his mind are: Which channel should I invest money into? How…
Choice of Product Manager based on Product Type
When we talk about a product manager’s role and job description, there always seem to be some overlap with other departments. Moreover, it becomes very difficult to define the exact profile that will be fit for the job role. To add to this different type of softwares require different traits in the manager who manages…